AMVA - Amanda Moore Virtual Assistant

By: Scott Miscall

Getting traffic to your web site is a time consuming task. If you have a business site, then after you get the visitors to your site, you must convert them into paying customers. This guide by a Kansas City Website Design team will help you achieve these important tasks.

1. Title and Content: The title on your web pages should reflect your theme and also must include the best keywords. A title which includes your best keywords increases favorably the search engine optimization (SEO) process. Content is King! Great content will bring more visitors, create more back-links to your pages, and increase the popularity of the site. Update your content regularly, and provide quality information. Allow your visitors to comment on the content. Visitors love to leave comments and often come back to see the responses. Always filter out unwanted or junk comments.
2. Call To Action: A call to action should be present on each web page. You should make available a free newsletter or provide link to utility products on the page to encourage your visitors to sign up for the information. Put your contact information and phone number or your email address on the page so visitors can easily be in touch with you.
3. Regular Updates: Regular updates, especially if you have a blog site, will induce the search engine spiders to visit your site more frequently. A regularly updated site is good for visitors and the search engines alike, whereas a static site that is not updated for long periods lose their rank and traffic. Always update your web pages and add more interesting content and products. This will boost the traffic and repeat visits. More traffic means a better search engine ranking too.
4. Free Offers and Recommendations: Your visitors will love your web site for the freebies and recommendations they receive. Regularly give away good quality products, information, and recommendations freely. This may just boost your web revenues too, because people are also known to purchase your products along with getting the free items.
5. Convert Visitors To Leads: You should aim to convert the visitors into customers. You should also make the customers and visitors come back to your site often for more purchases. For that, you need a great content, many good items to sell, and more importantly — presence of an opt-in lead capture form on your page. You can increase the conversion rate significantly by testing and making your lead capture form more efficient. Removing the navigation links from the page can also keep the visitor on the sales page for a longer duration. Visitors are afraid to give their email details to strangers, especially online pages that they are visiting for the first time. To win their trust, you can add a link to your privacy policy page. This can do wonders to the confidence of your visitors, and also do wonders to your conversion rate!

You can add customer testimonials on the page to win the visitor’s trust and it might just induce him to buy the product. Any free product or service give-away will add to the overall value of your product or service. Then by following-up with the leads, you’ll be able to keep in touch with those leads and can give them the details of the latest information and sell more products.

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Author Resource:-> Wmoadv.com is a Kansas City Web Site Design company the specializes in web development, creative design solutions and result oriented strategic SEO services.

Article From Niche Article Directory

In hosting the Virtual Assistant/Home Business Blog Carnival each week, one thing that continually surprises me is the number of bloggers who submit articles that don’t have text-based permalinks and that have titles which are not Search Engine Optimized (SEO). These are also usually the blogs that use a lot of “click here” links on their websites. These three things are so easy to change and will have a huge impact on the ranking of your blog that it makes no sense not to do them.

Titles

As any journalist will tell you, the power is in the title. If your article doesn’t have an eye-catching, interest building title, the odds of someone clicking on your link to read your article are greatly reduced.

For example, which article would you rather read?

1. Resource List
2. 97 SEO Resources That Will Get Your Blog Noticed

If you chose #2, you’re with the majority, but is that how you’re writing your titles? I’ll admit, sometimes it can just be hard to come up with a catchy title, but at least try to use something more descriptive and eye-catching than “Resource List.” The more info you give in the title to get interest the more people will see your post.

Permalinks

Even more important than your title for SEO is the way your link is generated. Using text-based permalinks is crucial for good SEO. This applies mainly to WordPress bloggers, but every blogger should double check their settings.

Which link would you be more likely to click on?

1. http://www.yourblog.com/?p=255
2. http://www.yourblog.com/97-seo-resources-that-will-get-your-blog-noticed

Obviously the answer is #2. Not only is it descriptive for the reader which will give you more clicks, it’s descriptive for the spiders which will help with your page rank.

In WordPress, the default setting is option #1 but it only takes about 10 seconds to change and will do your blog a world of good. Here are the instructions on how to change this setting.

1. Log in to your WordPress Dashboard
2. Click on the “Settings” link on the right side of your screen
3. Click on “Permalinks”
4. Choose the setting that you want to use (depending on how much info you want displayed)
5. Click the “Save Changes” button

There you go. 10 seconds and you dramatically increased the your blog’s SEO.

Keyword Links

Spiders are constantly crawling our blogs looking for information. One thing they like are links. If something is linked, that indicates that it’s important so you want to give the spider as much information as possible in that one tiny link.

Using key words to link is a great way to tell the spiders more about your site. For example, if I wanted to send someone to my services section, instead of linking “click here” (which is the #1 linked phrase on the net) I could link this phrase “Learn how AMVA can give you more free time.”

This will do a couple things.

1. It gets my company name into a link, and therefore into the search engine info about my page
2. It uses my tag line (which is “Giving you more free time”) which means that when people search for those words, my site is more likely to come up.
3. It’s more interesting to readers than “click here.”

You don’t want to go all nuts and try to cram in 1001 keywords into one link, but be more creative with your link choices so that you’re getting the most bang for your buck.

Implementing these three concepts (but particularly the Permalinks part) doesn’t take very long and will do amazing things for your SEO.